Brands We’ve Built. Value We’ve Created.
At JDI Capital Partners, we don’t just invest — we build. Our roots are in entrepreneurship and brand creation, and our track record includes launching and scaling high-growth consumer product companies from the ground up.
Operator Experience. Real-World Results.
Founded by husband-and-wife team Justin and Deborah Jordan, JDI Capital Partners is backed by years of hands-on experience running and scaling national brands in both DTC and B2B markets. Our portfolio reflects a commitment to innovation, operational excellence, and lasting value creation.
Flagship Brands Operated by Our Founders
🏢 JDI Distribution
The operational backbone behind multiple successful CPG brands, JDI Distribution is a full-service manufacturing, distribution, and logistics company. It provides end-to-end infrastructure for food-grade production, warehousing, fulfillment, and B2B/wholesale operations.
- Capabilities: FDA-registered facility, blending, bottling, private labeling
- B2B Partnerships: Michaels, US Foods, Walmart, Total Wine, Cracker Barrel
- EDI Enabled: Seamless integration with large retailers and distributors
- Parent to: Bakell®, Brew Glitter®, Pro Foods Group
🏆 Bakell®
A leading CPG brand in the edible glitter and confectionery space, Bakell® is a nationally recognized name in food and beverage decor. It serves both B2B and DTC customers, offering innovative products and turnkey white-label solutions.
- National Distribution: Torani, Disney, Universal
- Retail Partnerships: Michaels, Total Wine & More, Cracker Barrel
- Online Retail Channels: Amazon, Target+ (official), Bakell.com
- International Reach: Exported to 100+ countries
🥂 Brew Glitter®
The #1 edible glitter brand for beverages and mixology. Brew Glitter® turns any drink into an experience — and is a staple in events, hospitality, and beverage manufacturing.
- National Distribution: Red Lobster, PF Changs, Disney Cruise Lines, Universal, Disney Land
- Online Retail Channels: Amazon, Target+ (official), Brewglitter.com
- DTC & Wholesale: Available through Bakell.com, Amazon, and resellers
- Industry Leader in: Regulatory compliance, R&D creations, and custom blends
A fast-scaling food production, food services and co-packing division offering full-service food manufacturing and packaging solutions.
- Specializes In: Custom blending, bottling, labeling, and product development
- Ideal For: Enterprise Startups, private-label brands, and food entrepreneurs
What This Means for You
Our experience in launching and growing real businesses gives us a unique edge as investors. We know how to:
- Navigate supply chains and sourcing
- Scale DTC and wholesale distribution
- Build B2B relationships and recurring revenue
- Protect IP and maintain compliance
- Build brands that resonate and sell
When we invest, we bring this expertise with us — from strategy to execution.
Let’s Build the Next Great Brand Together
If you’re looking for a strategic partner who has built nationally distributed products and scaled successful ventures, connect with us. We know the grind, and we’re here to fuel your growth.
📩 Contact us: info@jdicapitalpartners.com
🔗 Explore Our Work: www.bakell.com | www.brewglitter.com | www.profoodsgroup.com | www.jdidistribution.com